In response to the booming video content creation market, Panasonic has announced a reorganization of its business units. The Professional AV business and Panasonic Visual Co., Ltd. will be consolidated under the umbrella of Panasonic Entertainment & Communication. This move is driven by the increasing popularity of video production and the blurring of lines between professional and consumer markets. By bringing together resources and expertise, Panasonic aims to better meet the needs of video creators and provide timely support throughout the entire process, from shooting to editing and streaming. This reorganization is expected to result in even better product development for video creators in the future.
Panasonic Reorganizes to Meet Growth in Video Content Creation Market
Background Information
Panasonic Connect Co., Ltd. and Panasonic Entertainment & Communication Co., Ltd. (PEAC) have announced a reorganization plan to consolidate the Professional AV business and Panasonic Visual Co., Ltd. This move is in response to the rapid growth of the video content creation market. The reorganization will involve merging the Professional AV business and Panasonic Visual Co., Ltd. from Panasonic Connect to Panasonic Entertainment & Communication. The Professional AV business currently oversees a range of AVC products, including OLED TVs, Lumix digital cameras, headphones, phones, and intercoms. Panasonic Connect Co., Ltd. handles the development, manufacture, and sale of devices and solutions in various sectors such as supply chain, public service, infrastructure, and entertainment.
Impact of the Video Content Creation Market
The video content creation market has experienced significant growth in recent years. The rise of mirrorless cameras and the popularity of video production for content creation have contributed to this growth. In addition, the professional sector, including cinema and broadcast production, has also expanded. The increasing size of sensors in mirrorless cameras and tighter production budgets have further blurred the lines between professional and consumer video production. The demand for diverse video shooting and streaming equipment in the live broadcast and video streaming fields has also increased. These factors have created a need for greater integration between consumer and professional video production, leading to a growing imaging market.
Consolidation of Business Units
To bridge the gap between consumer and professional uses, the Professional AV business and Panasonic Visual Co., Ltd. companies have decided to consolidate their imaging-related businesses under one umbrella within the Panasonic Group. This reorganization will allow Panasonic to adapt to market changes and respond quickly to the needs of a diverse range of video creators. By consolidating all of the Group’s resources within Panasonic Entertainment & Communication, image-making becomes a pillar of the company’s growth strategy.
Integration of Consumer and Professional Uses
The integration of consumer and professional uses is a key focus of Panasonic’s reorganization plan. The company recognizes the need to meet the requirements of video creators, including improved video and audio quality. With greater integration between consumer and professional video production and live streaming, Panasonic expects to see even greater growth in the imaging market. By combining the expertise and resources of the Professional AV business and Panasonic Visual Co., Ltd., Panasonic aims to provide timely and consistent support throughout the entire video production process, from shooting to editing and streaming.
Image-making as a Growth Strategy
Panasonic’s reorganization plan positions image-making as a pillar of the company’s growth strategy. By consolidating its imaging-related businesses, Panasonic aims to leverage its expertise and resources to meet the evolving needs of video creators. As the boundaries between consumer and professional video production continue to blur, Panasonic recognizes the importance of adapting to market changes and providing innovative solutions. This strategic focus on image-making reflects Panasonic’s commitment to staying at the forefront of the video content creation market.
Improved Support and Product Development
One of the key benefits of the reorganization plan is the improved support and product development for video creators. By consolidating all of the Group’s resources within Panasonic Entertainment & Communication, Panasonic will be able to provide more timely and consistent support throughout the video production process. This includes not only technical support but also assistance with editing, streaming, and other aspects of content creation. The reorganization also paves the way for even better product development in the future, ensuring that Panasonic continues to innovate and meet the evolving needs of video creators.
Partnership with Leica and Panasonic
As part of its efforts to enhance its imaging capabilities, Panasonic has formed a partnership with Leica. The partnership, known as “L Squared,” aims to combine the technological expertise of both companies to develop high-quality camera gear. Leica is renowned for its exceptional optics, and the partnership with Panasonic will leverage this expertise to enhance the imaging capabilities of Panasonic cameras. This collaboration demonstrates Panasonic’s commitment to delivering top-notch products to video creators and further solidifies its position in the video content creation market.
Release of Proper Webcam Software for LUMIX Cameras
Panasonic has also recently released proper webcam software for its LUMIX cameras. With the growing demand for video conferencing and remote work, the ability to use high-quality cameras as webcams has become increasingly important. The new webcam software allows LUMIX camera users to connect their cameras to their computers and use them as webcams, providing superior video quality for online meetings and content creation. This release demonstrates Panasonic’s dedication to meeting the changing needs of video creators and ensuring that they have the tools necessary to produce professional-level content.
Announcement of Blackmagic RAW Compatibility for S5 IIX and S5 II
In another exciting development, Panasonic has announced the compatibility of its S5 IIX and S5 II cameras with Blackmagic RAW. Blackmagic RAW is a high-quality video format that offers exceptional image quality and flexibility in post-production. By supporting Blackmagic RAW, Panasonic is catering to the needs of professional video creators who rely on this format for their projects. This compatibility demonstrates Panasonic’s commitment to providing cutting-edge technology and expanding the capabilities of its cameras to meet the demands of the video content creation market.
Introduction of PanaTrack: A Giant Bendable Camera Slider System
To further enhance the capabilities of video creators, Panasonic has introduced the PanaTrack, a giant bendable camera slider system. This innovative system allows for smooth and precise camera movements, enabling creators to capture dynamic shots with ease. The bendable design of the slider system adds an extra level of flexibility and creativity to video production, allowing for unique angles and perspectives. The PanaTrack is a testament to Panasonic’s commitment to providing video creators with the tools they need to bring their visions to life.
In conclusion, Panasonic’s reorganization plan is a strategic response to the growth of the video content creation market. By consolidating its imaging-related businesses, Panasonic aims to bridge the gap between consumer and professional uses, provide improved support and product development, and position image-making as a key driver of growth. The partnership with Leica, the release of proper webcam software, and the announcement of Blackmagic RAW compatibility all demonstrate Panasonic’s commitment to meeting the evolving needs of video creators. The introduction of the PanaTrack further highlights Panasonic’s dedication to innovation and providing video creators with the tools they need to unleash their creativity. With these initiatives, Panasonic is well-positioned to continue thriving in the dynamic and rapidly expanding video content creation market.