Revolutionize online advertising with Waitrose’s partnership with CitrusAd. Personalized and relevant content for shoppers, maximizing brands’ online presence. Real-time data updates and impactful campaigns. Waitrose invests in data…
Online Advertising
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SPO Deals Account for 45% of PubMatic’s Business, While Omnichannel Video Represents 33%
PubMatic’s latest earnings report reveals a decline in revenue but focuses on growth opportunities in CTV, retail media, and SPO. SPO deals make up 45% of their business,…
Online Advertising
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42 Powerful Local Marketing Ideas That Work
Discover 42 powerful local marketing ideas that work! From SEO to social media advertising, this article has it all. Maximize your online presence and achieve better results with…
Online Advertising
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Leading with Purpose: Empowering African Entrepreneurs for a Thriving Future
Leading with Purpose: Empowering African Entrepreneurs for a Thriving Future. Explore the importance of positive impact and empowerment in African entrepreneurship. Join the mindful revolution for a brighter…
Online Advertising
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Joint Statement by Advertising Association, IAB UK, IPA, and ISBA
Learn about the Joint Statement by Advertising Association, IAB UK, IPA, and ISBA. Discover their Action Plan to tackle illegal and harmful ads in the online advertising industry.…
Online Advertising
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The Rise of Digital News Consumption among American Adults
The rise of digital news consumption is transforming the advertising landscape. Discover the factors driving this shift, the competition between legacy and digital-native news outlets, the growth of…
Online Advertising
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Consumers’ Misunderstanding of Native Advertising
Discover the truth behind consumers’ misunderstanding of native advertising and its impact on trust. Learn about controversies, calls for transparency, and successful examples.
Online Advertising
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What does the Online Advertising Taskforce action plan mean for advertisers?
Discover the implications of the Online Advertising Taskforce action plan and how it may impact advertisers. Learn about transparency, compliance, and the future of online advertising.
Online Advertising
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Podcast 62: How publishers can sell online advertising in an awful market
Discover strategies for publishers to sell online advertising in a tough market. Learn the importance of engaging with advertisers and survival tactics for success.