Revolutionize online advertising with Waitrose’s partnership with CitrusAd. Personalized and relevant content for shoppers, maximizing brands’ online presence. Real-time data updates and impactful campaigns. Waitrose invests in data and loyalty for an enhanced customer experience.
PubMatic’s latest earnings report reveals a decline in revenue but focuses on growth opportunities in CTV, retail media, and SPO. SPO deals make up 45% of their business, and omnichannel video represents 33%. Despite challenges, PubMatic remains optimistic and is testing Google’s Privacy Sandbox.
Discover 42 powerful local marketing ideas that work! From SEO to social media advertising, this article has it all. Maximize your online presence and achieve better results with these strategies.
Leading with Purpose: Empowering African Entrepreneurs for a Thriving Future. Explore the importance of positive impact and empowerment in African entrepreneurship. Join the mindful revolution for a brighter future in Africa.
Learn about the Joint Statement by Advertising Association, IAB UK, IPA, and ISBA. Discover their Action Plan to tackle illegal and harmful ads in the online advertising industry. Protecting consumers and prioritizing ethical practices.
The rise of digital news consumption is transforming the advertising landscape. Discover the factors driving this shift, the competition between legacy and digital-native news outlets, the growth of mobile advertising, and the impact of tech giants like Meta (Facebook) on the digital advertising market.
Discover the truth behind consumers’ misunderstanding of native advertising and its impact on trust. Learn about controversies, calls for transparency, and successful examples.
Discover the implications of the Online Advertising Taskforce action plan and how it may impact advertisers. Learn about transparency, compliance, and the future of online advertising.
Discover strategies for publishers to sell online advertising in a tough market. Learn the importance of engaging with advertisers and survival tactics for success.
