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Online Advertising
Dark Patterns’ Charges Against Amazon Threaten All Online Advertising, IAB Says
Dark Patterns’ charges against Amazon threaten all online advertising, warns IAB. Lawsuit may restrict truthful speech in advertising, says IAB.
The Impact of Digital and Mobile Technology on Advertising in Germany
Discover the impact of digital and mobile technology on advertising in Germany. Learn how it has transformed platforms, influenced consumer behavior, and created new job opportunities. Find out how traditional forms of advertising are adapting, and explore the future growth and trends in the industry.
USA Today: The Fastest-Growing Top Ten News Website in November
Discover how USA Today became the fastest-growing top ten news website in November, with an 11% increase in visits. Compare its success to other leading news sites and learn about the dominance of The New York Times and Mail Online. Gain insights into the overall fastest-growing websites and understand the importance of reliable traffic data from Similarweb. Stay informed about the dynamic and evolving news industry.
Shopper confused over inexplicable online advertisement for bizarre product: ‘I…wouldn’t pay $160 for it
Confused by an online ad for a gold-painted shovel priced at $160? This bizarre product highlights the issue of overconsumption and the need for responsible choices. Don’t fall for unnecessary purchases and consider more sustainable options.
Supply-Path Optimization (SPO) Takes Center Stage in Programmatic Advertising
Discover how Supply-Path Optimization (SPO) is revolutionizing programmatic advertising. Learn how advertisers and SSPs are bypassing intermediaries, directly purchasing inventory, and optimizing ad placements for better transparency and ROI. Find out how SPO solutions address concerns about audience extension, invalid traffic, and MFA inventory. Explore the advancements in SPO, including SSPs investing in data marketplaces and a focus on video and CTV inventory. Understand the role of partnerships between DSPs and SSPs in shaping SPO efforts. Get insights into the future of programmatic buying and the potential impact of SPO.
Effects of New Chinese Gaming Rules on Online Advertising Revenue
Discover the effects of new Chinese gaming rules on online advertising revenue. Smaller developers and the advertising industry may face significant challenges. Learn more now!
Digital Danger: How Online Tobacco Industry Advertising Reaches Youth – STOP
Digital Danger: How online tobacco industry advertising targets youth. Explore tactics, impact, and the need for updated regulations to protect young people.
Google Agrees to Pay Canadian News Publishers $73 Million Annually to Keep News in Search
Google agrees to pay Canadian news publishers $73 million annually to keep news accessible in search. Agreement addresses concerns raised by Canada’s Online News Act. Significant milestone in compensating news providers.
Adalytics Releases Transparency Report on Google Search Partners (GSP) Ads
Adalytics releases transparency report on Google Search Partners (GSP) ads. Concerning information revealed about brand unsafe ad inventory and limited advertiser control. Opt-out option available.
The Independent and Money Saving Expert grew year-on-year in November.
Stay updated on the latest newsbrand trends! The Independent and Money Saving Expert showed impressive year-on-year growth in November, while ITV and Daily Mail saw increased visits. Find out more about audience shifts and rankings in this informative post.
Digital Advertising: The Rapidly Growing Industry in India
Discover the rapidly growing industry of digital advertising in India. Explore the factors driving this growth, key players, revenue generation, and future prospects in the comprehensive article.